Like it or not, the white stuff is on the way.
Last winter was real and visible – very cold temperatures, freezing rain, sleet, ice, snow, and slush. Suddenly, consumers became aware that “all season” or “all weather tires” do not offer the best traction in winter conditions. Yes, we have been preaching this for years, supported by data proving that winter tires provide the best traction for winter driving conditions.
One important example is stopping. Longer stopping distances increase the possibility that your customers will hit something. Winter tires consistently deliver shorter stopping distances than “all season” tires in winter conditions, even on cold dry roads. Some consumers only realize this when they have a fright – hit the brakes and the ABS is pulsing and grinding… “holy cow” the car is taking too long to stop! “Whew, close call,” followed by a racing heart and sweaty palms. They only learn by experience. Don’t take a chance have winter tires put on.
